Compliance

SMS Program: How Customers Opt In

Last updated: August 1, 2026

Backbone Solutions ("Backbone") and its dealership brand Masari Motors send text messages from +1 (414) 295-0588 only to consumers who opted in through one of the two first-party channels documented on this page. We never buy, rent, or share contact lists, and consent is never sold or shared with third parties. The full program terms are in section 17 of our Terms of Service; data handling is covered by our Privacy Policy.

Opt-in method 1: Vehicle-inquiry form on masarimotors.com

A shopper on https://masarimotors.com/contact submits a vehicle-inquiry form. The phone field is optional, and texting requires a separate, unchecked consent checkbox placed directly above the submit button. The checkbox label reads, verbatim:

"Text me about this vehicle. Msg & data rates may apply; reply STOP to opt out at any time."

Consent is stored server-side with the lead, and only shoppers who provided a phone number and checked the box are ever texted. Replies are conversational (answering that shopper's inquiry about a vehicle, scheduling a test drive) — never marketing blasts. This is what the form looks like:

The Masari Motors contact form at masarimotors.com/contact, showing the optional phone field and the unchecked SMS consent checkbox with its disclosure text above the Send Message button

Opt-in method 2: Receipt by text at a Backbone point of sale

At checkout in a retail store running the Backbone POS, a customer may ask for their receipt by text. The cashier asks the customer for their mobile number, tells them the receipt will arrive as a text message, and enters the number into the receipt screen of the register only after the customer agrees. This sends a single transactional message containing a link to that purchase's receipt — for example:

"Backbone POS: Thanks for shopping at Cudahy Foods. View your receipt: https://app.backbonesolutions.ai/receipts/AB12CD Reply STOP to opt out."

The number is used for that receipt delivery, not added to any marketing list.

Program disclosures

  • Message frequency varies with the conversation; receipt messages are one per purchase.
  • Message and data rates may apply.
  • Reply STOP at any time to opt out — it is honored immediately and the sender's compose window locks until the customer texts START.
  • Reply HELP for help, or call (414) 295-0588.
  • Consent is not a condition of any purchase.

Questions about this program? Email support@backbonesolutions.ai or call (414) 295-0588.