Compliance

SMS Program: How Customers Opt In

Last updated: August 1, 2026

Masari Motors, the used-vehicle dealership operated by Backbone Solutions, sends text messages from +1 (414) 295-0588 only to consumers who opted in through the single first-party channel documented on this page. We never buy, rent, or import contact lists, and mobile opt-in information is never sold or shared with third parties or affiliates for marketing. The full program terms are in section 17 of our Terms of Service; mobile data handling is covered by the "Mobile Information and SMS" section of our Privacy Policy.

Opt-in: Vehicle-inquiry form on masarimotors.com

A shopper on https://masarimotors.com/contact submits a vehicle-inquiry form. The phone field is optional, and texting requires a separate, unchecked consent checkbox placed directly above the submit button. The checkbox label reads, verbatim:

"I agree to receive conversational text messages from Masari Motors about my inquiry (replies and appointment updates) at the number I provided. Message frequency varies. Msg & data rates may apply. Reply HELP for help, STOP to opt out at any time. Consent is not a condition of purchase."

Privacy Policy and SMS Terms links sit directly beneath the checkbox, at the point of consent. Consent is stored server-side with the lead, and only shoppers who provided a phone number and checked the box are ever texted. Replies are conversational (answering that shopper's inquiry about a vehicle, scheduling a test drive) — never marketing blasts. This is what the form looks like:

The Masari Motors contact form at masarimotors.com/contact, showing the optional phone field, the unchecked SMS consent checkbox with its full disclosure text, and the Privacy Policy and SMS Terms links above the Send Message button

What we send

Two kinds of message, both one-to-one and both about the inquiry that shopper submitted: a salesperson replying to their questions about a vehicle, trade-in, or financing; and confirming, rescheduling, or reminding them about a test drive they booked. Examples:

"Masari Motors: Hi Jane, thanks for asking about the 2019 BMW 330i — yes, it's still available. Want to schedule a test drive this week? Reply STOP to opt out."
"Masari Motors: Confirming your test drive of the 2019 BMW 330i on Thursday at 4:00pm at 4379 S Howell Ave, Milwaukee. Reply STOP to opt out."

No marketing, no promotions, no bulk or automated blasts.

Program disclosures

  • Message frequency varies — you receive messages in response to the inquiry you submitted.
  • Message and data rates may apply.
  • Reply STOP at any time to opt out — it is honored immediately and the dealership's compose window locks until the customer texts START.
  • Reply HELP for help, or call (414) 313-7000.
  • Consent is not a condition of any purchase.
  • Mobile opt-in information and phone numbers are not shared or sold to third parties or affiliates for marketing.

Questions about this program? Email support@backbonesolutions.ai or call (414) 313-7000.